AIFI Purpose

In·vest·ment (noun): the outlay of money for income or future profit

Every year, Florida invests hundreds of millions of dollars in tuition and creative courses for students attending the state’s 97 educational institutions. Thousands of Florida resident students attending one of Florida’s 97 state colleges and universities receive, $11,107 annually from the state to pay for film industry college degrees.

The problem: To find film-related work, these graduates must relocate to another state, taking Florida’s educational investment with them.

AiFi was created to research, document, and evidence Florida’s annual loss of investment, as well as to craft a fiscally responsible blueprint that delivers ROI, creates new jobs paying 74% higher than the state average, with no risk to taxpayers.

And April will prove it!

AIFI was founded by April Masini, who is credited with: relocating multiple television and film productions to Hawaii; propelling Hawaii’s film tourism; co-drafting two vital pieces of Hawaii’s film industry legislation; and lobbying and securing their passage.

Beyond initiating and overseeing the relocation of Baywatch from California to Hawaii (and changing the series name to Baywatch Hawaii [1]), April, through her work with the Universal Studios film Blue Crush, “pioneered the first-of-its-kind cross-promotion between a Hollywood studio and the location in which its film (Blue Crush) was shot [2]”.

Hawaii Governor Ben Cayetano credited April with “almost single-handedly reviving the state’s television and film industry [3]” and proclaimed June 4th  as “Masini Day”[4].