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April Masini


AIFI was founded by April Masini who is credited with: relocating multiple television and film productions to Hawaii; propelling Hawaii’s film tourism; co-drafting two vital pieces of Hawaii’s film industry legislation; and lobbying and securing their passage. Beyond initiating and overseeing the relocation of Baywatch from California to Hawaii (and changing the series name to Baywatch Hawaii [1]), April, through her work with the Universal Studios film Blue Crush, “pioneered the first-of-its-kind cross-promotion between a Hollywood studio and the location in which its film (Blue Crush) was shot [2]”. Hawaii’s then-Governor, Ben Cayetano, credited April with “almost single-handedly reviving the state’s television and film industry [3]” and proclaimed June 4th  as “Masini Day”[4]. Endorsements

Political Advocate

Endorsements April helped draft two critical pieces of film industry-related legislation: SB1958 for “The Miss Universe Pageant”, and HB2960 for “Baywatch, and then successfully lobbied to secure their passage. April was credited by Hawaii’s then-Governor Ben Cayetano, in Imi Loa Magazine, with ““almost single-handedly reviving Hawaii’s television and film industry””. On June 4, 1998, Governor Cayetano acknowledged April Masini’s contribution to the state by proclaiming June 4th of that year “Masini Day”. April also co-chaired the Hawaii Governor’s Inaugural Gala, and developed and implemented several Hawaii entertainment and educational programs.

Entertainment Executive, TV & Film Producer

April started a fascinating career in front of the camera as a model and actress, but before long, she wound her way behind the scene — and up the ranks to entertainment executive, and for over eight years, President of Al Masini Productions, where she raised tens of millions of dollars financing internationally recognized TV and feature film productions, including “Baywatch,” “Pacific Blue,” and “Miss Universe Pageant.” Next, as president and CEO of Los Angeles based Masini Enterprises, Inc, for Universal Studio’s feature film, “Blue Crush”.

One of April’s most widely recognized accomplishments is having relocated “Baywatch” television production from Queensland, Australia to Hawaii in the United States — but more interestingly, that accomplishment is entwined with her personal style of tenacity and grit — and that was what brought attention to her success. When Baywatch Producer Craig Kwasizur told April, “It’s too late. The train has already left the station,” she replied, “Well, your train has just been diverted down a new set of tracks.” Just as Baywatch creator and producer, Greg Bonann, was about to board a plane for Australia, having just inked the deal relocating the television series there, Kwasizur stopped him, phone in hand, saying, “I think you should listen to what this woman is saying.” That woman was April — and Bonann did listen – and in that dramatic phone call, Baywatch Hawaii was born — and then-Governor Ben Cayetano subsequently announced, “Baywatch (Hawaii) will mean not only employment for more than 150 people locally but also expenditures in the state of over $20 million annually plus the program will in one year display
Hawaii’s beauty, people and diversity of activities to 5.7 billion viewers worldwide — a definite stimulus for tourism.”

Hawaii TV Shows

April continued production and marketing pioneering shortly after the creation of her own company, Masini Enterprises, Inc., by use of the state’s newly passed Act 221 to bring Hawaii tax incentives to Universal Studios, allowing for $16 million in financing for feature film “Blue Crush.” The resulting relationship that she expedited between Universal Studios and the Hawaii Visitors and Convention Bureau, facilitated Hollywood’s joint promotion of the state along with the movie, in exchange for funding. It was the first time a studio made a commitment to foster a mutually beneficial cross-promotion between the film and the shooting location. April also co-chaired and served as Event Coordinator for the 1998 Miss Universe Pageant, creating and producing nine back-to-back, uniquely themed, world-class events including Hawaii’s largest weekday parade, and “Share Aloha with the World” essay and illustrations contest for children, Hawaii’s largest and most successful statewide contest. The artwork and essays from that project remain on display throughout Hawaii’s airports today. Donald Trump refers to the 1998 Hawaii Miss Universe Pageant as “the event that established the bar, and standards against which all pageants are measured.”

Author & Columnist

April Masini is a #FitOver40 fitness advocate and America’s foremost dating and relationship advice and etiquette expert, as well as the author of four relationship advice books. A preferred go-to source on a wide range of issues for the world’s most prominent news outlets, April is regularly quoted in USA Today, ABC Entertainment News, MSN, Yahoo!, CNN, FOX News, CBS News, Univision, Telemundo, US News & World Report, The Wall Street Journal, The New York Times, New York Daily News, Newsday, The Los Angeles Times, The Chicago Tribune, Forbes, New York Post, Washington Post, Reader’s Digest, Christian Science Monitor, AARP Magazine, the international wire services Agence France Press and The Associated Press, among others.

April contributes advice regularly to: BravoTV, MarketWatch, Moneyish, Glamour, Wall Street Journal, US News & World Report, TheStreet, MedicalDaily, Elite Daily, Glo, MSN, Men’s Health, SheKnows, Woman’s Day, Elle, Brides, O magazine, Women’s Health, Cosmopolitan, Bustle, about, Marie Claire, Yahoo!, Martha Stewart, Univision, USA Today, and more…

April is a featured guest columnist in: AskMen, Yahoo!, Glo and MSN, among others. She has co-hosted a Discovery Channel episode of “Everything You Need to Know” about sex, and was a featured guest on FOX-TV’S O’Reilly Factor.

April’s popularity in the press is fueled by her grass roots relationship advice forum on the AskApril advice website. The anonymous forum has grown to over 27,500 questions asked by nearly a quarter-million registered members and answered personally by April for men and women from all countries and all sexual orientations.

Etiquette Expert

As a natural offshoot of relationship advising, Masini became an etiquette expert because of her ability to articulate and demystify the organic motivations behind manners. Her knowledge of relationships gave her the skill to become the primary source for US News & World Report’s holiday season piece, “Tipping Bible: Your Ultimate Tipping Guide”. She’s been quoted in The Los Angeles Times on tipping correctly when traveling internationally, in The Wall Street Journal on exactly how much to tip, and in Yahoo Finance, Brides, MSN, Marketwatch and Pittsburgh Post-Gazette as well, all on holiday tipping etiquette. But her advice isn’t just about the etiquette of money. In addition to dating etiquette, April’s been quoted in Recruiter .com on career etiquette and in Forbes, HuffingtonPost .com and Trulia .com on the etiquette of real estate relationships. She’s been quoted in The Philadelphia Inquirer, Brides and Forbes on the etiquette of marital name changes and prenup agreements, as well as many other publications and topics involving manners — including the etiquette of nudist colony dining for Bon Appetite Magazine.

Corporate Relationship Expert

In September 2016, April was invited by TD Bank to analyze their 2016 TD Bank Love and Money Survey and report on those findings in various media interviews. Subsequently, April was hired to serve as a media strategist and participant in TD Bank and GoBankingRate.com sponsored Live Twitter chats, and to work closely with TD Bank as a spokesperson for press interviews related to financial issues that impact relationships, as well as to give advice on how to best cope with those problems, as the Relationship Expert & Consultant to TD Bank for it’s 2016 Love and Money Survey Campaign.

In 2007, Procter & Gamble’s Old Spice hired April as the Dating and Relationship Editor for its “Voice of Experience” campaign, announcing that “Nationally recognized relationship expert and author April Masini––featured everywhere from Maxim to The New York Times––will give the female perspective on what guys need to have a dating streak to be envied.”